Champlain CEO on the Vision Behind the Fall 2025 Collection

This Fall, Champlain invites you into a new chapter of its story. We sat down with Johnathan Richard, Founder & Creative Director, to talk about the inspiration, craftsmanship, and mindset shaping the brand’s highly anticipated Fall 2025 collection. From military heritage to countryside sophistication, he shares how this season redefines Champlain’s timeless approach to modern style.

1. What inspired the vision for Champlain’s Fall collection, and how does it reflect the mood or mindset of the season?

"The first Spring/Summer collection from Champlain was thoughtfully designed to pay homage to the Ivy League legacy and the timeless sophistication of the old-money era — a celebration of heritage and tradition.

In contrast, the Fall collection shifts its focus to explore a different facet of the consumer landscape. It draws inspiration from military heritage and the rugged elegance of the British countryside lifestyle.

This season introduces a more utilitarian and grounded aesthetic. It reflects a mood of polished strength, functionality, and enduring style, and a deep connection to heritage through a modern lens."

2. As a designer, what elements do you look for in the fashion voices you admire?

"As a designer, I’m drawn to fashion voices that strike a balance between authenticity and timeless perspective. I look for those who express emotion through silhouette, texture, and tone — voices that tell stories not just with garments, but with intention. It's about coherence in their vision, a deep respect for craftsmanship, and the ability to evolve while staying rooted in the history of the eternal classics."

3. Every collection tells a story — what story were you trying to tell with this one, and what emotions do you hope it evokes in the people who wear it?

"This collection tells a story of refined strength. It’s about stepping into colder seasons with intention — rooted in heritage but designed for the modern world. It’s a wardrobe that transitions seamlessly from the structure of the office to the ease of a weekend retreat — from city streets to countryside cabins.I hope it evokes a sense of nostalgia and grounded sophistication in those who wear it."

4. What key pieces in this collection are you most excited to bring to market?

"This season is all about layers, and it’s where the collection really comes to life. From the heavyweight Norwegian fisherman sweaters to the rugged yet refined duck wool knits, each piece was designed not just for warmth, but for character and depth. Layering becomes a form of self-expression — a way to build texture, contrast, and mood into a look.

You’ll definitely sense the military influence throughout the collection — not just in silhouettes, but in the pantone choices: rich olives, weathered khakis and navies all speak to a utilitarian past reimagined for today. It’s not loud — it’s composed, intentional, and built to endure."

5. Champlain often blends timeless design with modern energy — how do you balance staying true to the brand while evolving each season?

"At Champlain, the balance comes from always starting with our core — timeless design rooted in heritage, craftsmanship, and quiet confidence. That foundation doesn’t change. What evolves each season is the interpretation: how we respond to shifts in mood, culture, and the way our customer lives.

We’re not chasing trends — we’re refining the classics. Each season, we introduce new textures, updated fits, and subtle influences — like military structure or countryside utility — that bring fresh energy without losing our identity. It’s about evolving with purpose, not for the sake of novelty.

Staying true to the brand means being consistent in values, not static in design. The world moves, and so do we — thoughtfully, intentionally, and always with a nod to where we came from."

6. When you're not building new collections , what do you enjoy doing for fun?

"When I’m not deep in the process of building new collections, I find inspiration in slowing down and reconnecting with the things that ground me. I love spending time outdoors and being active in the beautiful playground that Vancouver is. There’s something about the simplicity and clarity of the outdoors that resets my creativity.

I also enjoy diving into vintage menswear archives, visiting secondhand stores, or discovering old films — anything with a strong sense of era and storytelling. It all feeds back into the design process in unexpected ways. And of course, quality time with good people, good conversation, and a great meal — that’s always time well spent."